About me
Who is behind this blog?
Hey! I’m Hridhay Kapoor — 23, born and based in Mumbai. I’m currently on a gap year, preparing for the CAT entrance exam
I hold a degree in Branding & Advertising from NMIMS, and while I’m chasing percentile scores on one front, I’m also building a portfolio that flexes a different kind of muscle — creative strategy, content, and marketing insight.
I’ve always been passionate about everything sports and fitness — not just as a fan or gym enthusiast, but as someone fascinated by the branding, storytelling, and strategy behind it all.
My current focus: Use this blog to show I understand branding beyond buzzwords and content beyond “Top 10 Tips for Gains”.
It’s part curiosity, part case study — and 100% my voice.
Is this blog for you?
Are you someone that is interested in branding, sports, or fitness?
I mean whether you follow athletes, work in marketing, or just like thinking about how things are presented. I try to keep the focus simple and the takes easy to follow.
Are you someone that enjoys short, clear breakdowns without too much jargon?
These posts aren’t expert deep-dives — just thoughtful observations and small takeaways. Something you can read over a coffee without needing a highlighter or on your way to work.
If you’re a student or professional and you fit the above criteria then you might just find some of my content interesting.
