An Athlete at Heart, a Marketer by Degree — Exploring Sports & Fitness Branding

METRICSANDMUSCLE

By Hridhay Kapoor

LATEST ARTICLES

Funny text of ingredients in supplements
Context in Supplement Branding
I challenge the claims of supplement brands, especially as transparency becomes non-negotiable
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White Minimalist New Shoes Twitter Post-2
Pickleball's Identity Crisis
I question whether the pickleball hype train will last—or it's peaked before ever really starting.
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Equity Over Endorsements
I explore how Indian athletes are shifting from endorsers to entrepreneurs
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