An Athlete at Heart, a Marketer by Degree — Exploring Sports & Fitness Branding
METRICSANDMUSCLE
By Hridhay Kapoor
LATEST ARTICLES
I challenge the claims of supplement brands, especially as transparency becomes non-negotiable
I question whether the pickleball hype train will last—or it's peaked before ever really starting.
I explore how Indian athletes are shifting from endorsers to entrepreneurs